Privacy Policy

Last Updated: August 31, 2026

Driver First Rental respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit https://driverfirstrental.com, submit an inquiry, reserve or rent a vehicle, communicate with us by phone, email, or text message, or otherwise use our services.

Driver First Rental provides vehicle rental services designed for rideshare and gig-economy drivers, including drivers using platforms such as Uber, Lyft, and DoorDash. Our website currently advertises rideshare-ready rentals, insurance-inclusive options, and rental services for drivers in Philadelphia and surrounding areas.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We May Collect

Depending on how you interact with Driver First Rental, we may collect information that you provide directly to us, information generated through your use of our services, and information collected automatically through our website.

Personal and Contact Information

We may collect:

• First and last name

• Email address

• Telephone number

• Home or mailing address

• City, state, and ZIP code

• Date of birth or age information

• Communication preferences

Driver and Rental Information

Because Driver First Rental provides vehicles to rideshare and gig drivers, we may collect information necessary to determine rental eligibility, create and manage a rental, protect our vehicles, and comply with applicable requirements.

This may include:

• Driver's license information

• Driver's license number and expiration date

• Copies or images of identification documents

• Driving-related information

• Vehicle rental history

• Rental application information

• Rental start and return dates

• Emergency contact information

• Insurance-related information

• Information necessary to verify rental eligibility

We may also request information concerning your status or eligibility to drive for rideshare or delivery platforms when necessary to provide the requested rental service.

Rideshare and Gig Platform Information

If relevant to your rental, we may collect information you voluntarily provide concerning your relationship with rideshare or delivery platforms, such as Uber, Lyft, or DoorDash.

This may include information needed to determine whether a vehicle or renter meets applicable platform or rental requirements.

Driver First Rental is an independent vehicle rental business and is not Uber, Lyft, DoorDash, or any other rideshare or delivery platform unless expressly stated otherwise.

Payment and Transaction Information

When you make a payment, reservation, deposit, or other transaction, payment information may be processed by our payment service providers.

This may include:

• Billing information

• Payment method

• Transaction amount

• Deposit information

• Payment status

• Transaction history

If payment card information is processed directly by a third-party payment processor, Driver First Rental may not receive or store your complete card number.

2. Vehicle Location and Telematics Information

Include this section only if your rental vehicles actually use GPS or telematics.

Rental vehicles may contain GPS, telematics, anti-theft, diagnostic, or similar vehicle technology.

Depending on the equipment installed in a particular vehicle and applicable law, this technology may collect information such as:

• Vehicle location

• Mileage

• Vehicle status

• Diagnostic information

• Maintenance information

• Trip or movement information

• Vehicle recovery information

We may use this information for legitimate rental-business purposes, including vehicle security and recovery, theft prevention, maintenance, roadside assistance, enforcing rental agreements, investigating suspected misuse or fraud, and protecting our property and customers.

We will handle vehicle-location information in accordance with applicable law and our rental agreements.

3. Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Date and time of visits

• Referring website

• Approximate location derived from IP address

• Website interaction and usage information

• Cookie and similar technology identifiers

We may use this information to operate, secure, analyze, and improve our website and services.

4. Cookies and Tracking Technologies

Driver First Rental may use cookies, pixels, web beacons, analytics technologies, and similar tools.

These technologies may be used to:

• Keep the website functioning properly

• Remember preferences

• Understand how visitors use our website

• Measure website traffic

• Improve website performance

• Detect fraud or security issues

• Measure advertising effectiveness

• Support marketing and remarketing, where permitted by law

You can generally control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

5. How We Use Your Information

Driver First Rental may use personal information to:

• Process rental inquiries and reservations

• Determine rental eligibility

• Verify identity and driver's license information

• Prepare and administer rental agreements

• Provide and manage vehicle rentals

• Process payments, deposits, fees, refunds, and other transactions

• Communicate regarding reservations and rentals

• Send service and account notifications

• Provide customer support

• Coordinate vehicle pickup and return

• Provide roadside or vehicle-related assistance

• Maintain, secure, locate, and recover rental vehicles where permitted

• Detect and prevent fraud, theft, misuse, and unlawful activity

• Maintain business and transaction records

• Improve our website, fleet, and services

• Conduct analytics

• Send marketing communications where permitted

• Comply with applicable laws and legal processes

• Enforce our agreements, policies, and legal rights

6. SMS/Text Messaging Privacy

If you provide your telephone number and consent to receive text messages from Driver First Rental, we may send you messages concerning inquiries, reservations, rental status, account notifications, payment reminders, vehicle pickup or return information, customer service, and other communications you have agreed to receive.

SMS opt-in consent and mobile information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with third parties except vendors and service providers that are necessary to provide the messaging service, such as telecommunications carriers and messaging-platform providers.

Message frequency may vary. Message and data rates may apply.

Reply STOP to opt out of text messages.

Reply HELP for assistance.

Consent to receive marketing text messages is not a condition of purchasing or renting a vehicle or service unless otherwise permitted by applicable law.

Your original Cottman policy contains similar SMS protections, including that opt-in consent isn't shared, bought, or sold and that mobile information isn't shared with third parties for marketing/promotional purposes.

7. How We May Disclose Information

We may disclose personal information when reasonably necessary to operate Driver First Rental, including to:

Service Providers: Companies that provide services on our behalf, such as website hosting, customer management systems, payment processing, communications, analytics, vehicle maintenance, roadside assistance, security, and other operational services.

Payment Processors: Providers that process payments, deposits, refunds, and rental-related transactions.

Insurance and Rental-Related Providers: Where necessary for insurance, claims, accidents, vehicle damage, roadside assistance, or administration of a rental.

Professional Advisors: Accountants, attorneys, insurers, and other professional advisors where reasonably necessary.

Government Authorities and Law Enforcement: Where disclosure is required by law, subpoena, court order, valid government request, or necessary to protect our legal rights, vehicles, customers, or the public.

Business Transfers: Personal information may be transferred in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

With Your Direction or Consent: We may disclose information when you specifically request or authorize us to do so.

We do not disclose SMS opt-in consent to third parties for their own marketing purposes.

8. Third-Party Services and Platforms

Our website or services may contain links to or interact with third-party websites and services.

These third parties may have their own privacy policies and practices. Driver First Rental is not responsible for the privacy practices of websites or services that we do not control.

References to Uber, Lyft, DoorDash, or other third-party platforms do not mean that those companies own, operate, sponsor, or endorse Driver First Rental unless expressly stated otherwise.

You should review the privacy policies and terms of any third-party platform you use.

9. Analytics and Advertising

We may use analytics and advertising providers to understand website usage, measure advertising performance, and improve our marketing.

Depending on the technologies actually implemented on our website, these providers may use cookies, pixels, device identifiers, or similar technologies.

Information collected by third-party providers is also governed by their respective privacy policies.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Provide rental services

• Maintain rental and transaction records

• Meet insurance requirements

• Resolve disputes

• Prevent fraud

• Enforce agreements

• Maintain tax and accounting records

• Comply with legal and regulatory requirements

Retention periods may vary depending on the type of information and applicable legal obligations.

11. Data Security

Driver First Rental uses reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

12. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights concerning your personal information, including the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of certain personal information

• Opt out of certain marketing communications

• Withdraw certain consent

• Request information about certain disclosures of your information

• Exercise other privacy rights provided by applicable law

Certain information may need to be retained despite a deletion request where necessary to comply with legal obligations, maintain transaction or rental records, resolve disputes, prevent fraud, protect vehicles, or enforce agreements.

We may need to verify your identity before processing certain privacy requests.

13. Children's Privacy

Driver First Rental's rental services are intended for individuals who satisfy our applicable rental and driver's-license eligibility requirements.

Our website and services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13.

If we discover that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

14. Do Not Track

Some browsers provide "Do Not Track" signals. Because there is not currently a universally accepted standard governing how websites should respond to these signals, our website may not respond to all Do Not Track requests.

You can manage cookies and other privacy settings through your browser and device settings.

15. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law.

Where applicable, these rights may include requesting access to, correction of, or deletion of personal information and opting out of certain uses or disclosures.

Driver First Rental will process valid privacy requests in accordance with applicable law.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website, technology, legal requirements, or services.

When we update this policy, we will revise the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, your personal information, or wish to submit a privacy request, contact:

Driver First Rental
1501 Cottman Ave, suite b, Philadelphia, Pennsylvania
Phone: 267-267-4952
Email: [email protected]
Website: https://driverfirstrental.com